Elixir is a company that offers organic tea and infusions. My idea was to create a logo that would seem elegant. At the same time, it should, of course, had a relation to the tea aspect. With this in mind, I decided to create the logo with hand-drawn cursive. This because cursive lettering is related to the elegant aspect. Also, the hand-drawn cursive lettering could resemble how a plant grows and intertwines. So it would target the elegant and organic aspects that has Elixir. The word then ends with some leaves to make a hint that the company's main product is tea.